Regional Business Manager – North West (RBM)

Job Category: Sales & Marketing
Job Location: Other
Hours Per Week: 40
Term: Perm
Responsible HRBP: James Lyon - HRBP

Role Description

Responsible for achieving territory sales & relationship objectives through field-based selling activities, which include; identification of key channels, influencers & distributors, enabling those distributors and driving market share & sales growth. Targets customers by selling and servicing PMUK product lines, contracts & frameworks.  Meet annual goals and objectives as defined by the RBL.

Essential Duties

  • Maintain a comprehensive understanding of their key markets; structure, size and competitive dynamics within them
  • Developing, agreeing, executing & reporting a clear and logical plan to achieve overall territory sales objectives via Account Specific Action Plans (ASAP) that meets or exceed targets by:
    • engaging all targeted distributor and dealer accounts
    • owning Local Authority relationships
    • engaging all Community Equipment stores;  LA & Private sector providers
    • active account planning & management
    • Optimised customer and journey planning
  • Support PMUK Commercial Leadership in managing Strategic Accounts
  • Develop, manage and maintain key relationships within the territory eco-system that lead to increasing loyalty and use of products within target distributors
  • Maintain technical product knowledge to enable the; training of distributor staff, demonstration of products to key customers and support for key trade shows
  • Adhere to the PMUK Price Book and discounting authorities within
  • Provide feedback, intelligence and requests to Marketing or to the organization to adapt product/tools/strategies to the market demand or need
  • Develop and maintain productive cross-functional relationships to share knowledge and leverage synergies within the PMUK organization
  • Responsible for all company assets & stock deployed to territory
  • Responsible for maintaining accurate customer records
  • Meet diary management visibility and standards

Personal Characteristics (Attitude)

  • High attention for detail and follow through
  • Proactive, results oriented and driven
  • Demonstrates customer centric behavior & healthcare empathy
  • Demonstrates cultural sensitivity
  • Exceptional listening skills
  • Personifies PMUK Ltd; Mission, Vision and Values
  • Team player and individual contributor

Education & Experience (Knowledge & Skills)

  • Successful field sales experience (health & care field strongly preferred):  3+ Years
  • Strong interpersonal and relationship building skills
  • Business, Finance and Health & Care knowledge
  • Proficient in Microsoft Office applications including Word, Excel and PowerPoint
  • Demonstrate effective time and territory management skills, administrative capabilities and effective written and oral communication capabilities
  • Flexible approach to work and working hours
  • Current clean driving licence
  • Travel within territory & UK


  • Graduate
  • Life, health or sports sciences background

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