Regional Business Manager – North West (RBM)
Role Description
Responsible for achieving territory sales & relationship objectives through field-based selling activities, which include; identification of key channels, influencers & distributors, enabling those distributors and driving market share & sales growth. Targets customers by selling and servicing PMUK product lines, contracts & frameworks. Meet annual goals and objectives as defined by the RBL.
Essential Duties
- Maintain a comprehensive understanding of their key markets; structure, size and competitive dynamics within them
- Developing, agreeing, executing & reporting a clear and logical plan to achieve overall territory sales objectives via Account Specific Action Plans (ASAP) that meets or exceed targets by:
- engaging all targeted distributor and dealer accounts
- owning Local Authority relationships
- engaging all Community Equipment stores; LA & Private sector providers
- active account planning & management
- Optimised customer and journey planning
- Support PMUK Commercial Leadership in managing Strategic Accounts
- Develop, manage and maintain key relationships within the territory eco-system that lead to increasing loyalty and use of products within target distributors
- Maintain technical product knowledge to enable the; training of distributor staff, demonstration of products to key customers and support for key trade shows
- Adhere to the PMUK Price Book and discounting authorities within
- Provide feedback, intelligence and requests to Marketing or to the organization to adapt product/tools/strategies to the market demand or need
- Develop and maintain productive cross-functional relationships to share knowledge and leverage synergies within the PMUK organization
- Responsible for all company assets & stock deployed to territory
- Responsible for maintaining accurate customer records
- Meet diary management visibility and standards
Personal Characteristics (Attitude)
- High attention for detail and follow through
- Proactive, results oriented and driven
- Demonstrates customer centric behavior & healthcare empathy
- Demonstrates cultural sensitivity
- Exceptional listening skills
- Personifies PMUK Ltd; Mission, Vision and Values
- Team player and individual contributor
Education & Experience (Knowledge & Skills)
- Successful field sales experience (health & care field strongly preferred): 3+ Years
- Strong interpersonal and relationship building skills
- Business, Finance and Health & Care knowledge
- Proficient in Microsoft Office applications including Word, Excel and PowerPoint
- Demonstrate effective time and territory management skills, administrative capabilities and effective written and oral communication capabilities
- Flexible approach to work and working hours
- Current clean driving licence
- Travel within territory & UK
Desirable
- Graduate
- Life, health or sports sciences background